workshopsfacilitationdecision makingbuying advice

When a workshop is the wrong answer

When a workshop is the wrong answer — Brick Spark article cover

Almost nobody in this market publishes the disqualifiers, which is odd, because the disqualifiers are the most useful thing a buyer can read. So here are the situations where a facilitated session is the wrong call, written by someone who sells them.

The topic is simple

If what you actually need is for four people to agree on a date, or for someone to confirm which system the team is using, that is an email or a fifteen-minute conversation. Running a facilitated session on it is more process than the problem deserves, and the group will feel that. Facilitation earns its keep where the problem is tangled, contested, or genuinely unclear — not where it is merely unresolved because nobody has got round to it.

There is one right answer

Some problems are analytical. Which of these three vendors is cheapest over five years, whether the numbers support the second hire, what the compliance requirement actually says. Those have a correct answer, and a spreadsheet or a specialist will find it faster and cheaper than a room full of people will.

Group process is for questions where the answer depends on the people involved — priorities, direction, how the work should be shared, what everyone is really worried about. Point it at a question with a right answer and you have run an expensive way of arriving somewhere a calculation would have taken you.

The decision is already made

This is the most common one, and the most costly. Somebody has already decided, and the session is meant to bring the group along so it feels collaborative. Occasionally the intention is decent — the decision is sound and the hope is that people will own it more if they arrive at it themselves.

It does not work, for a straightforward reason: the method generates answers rather than delivering them. If the room produces something other than the predetermined outcome, you are left either overruling it, which is worse than never asking, or accepting an outcome you were not open to in the first place. And a room can tell almost immediately when it is being walked somewhere. What you spend is not just the fee, it is a chunk of trust, and that costs more to rebuild than the session cost to run.

If the decision is made, announce it plainly, explain the reasoning, and take questions. People respect that far more than being consulted for show.

You need someone to learn a specific skill

If the gap is that three people cannot use the reporting module, that is training, and it has its own well-understood design — demonstrate, practise, feedback, repeat. A collaborative session will not install a skill, and dressing training up as a workshop mostly makes it longer.

And one more: the team is in genuine trouble

Where there is real conflict, a live grievance, or people who no longer trust each other, a session that opens people up needs to be part of a considered plan rather than the first thing anyone tries. Opening a room up and then sending everyone back to their desks with nothing else in place can leave things worse than it found them. That situation usually needs a conversation with someone in HR before it needs a facilitator.

Why say all this

Because a trustworthy no is worth more than a soft yes. A session sold into one of the situations above does not just fail — it teaches everyone who attended that this kind of thing does not work, which makes the next attempt harder for whoever tries it.

If you are not sure which side of the line you are on, the fit assessment is ten questions and is built to return a no where a no is warranted. If it comes back the other way, the formats are here.